2024 Scaling Series - Acquiring for Growth
Increasing market share is a fundamental driver for any successful business. There are multiple tactics to gain market share and allowing you to grow, but acquiring a competitor can often be more efficient than a battle for your shared customer base. In the present economic landscape, there exists a potential for acquiring struggling competitors amidst elevated interest rates and increased costs, exerting pressure across the board. Exploring the acquisition of a fundamentally sound business within the same market, albeit experiencing short-term financial challenges, holds the prospect of yielding several strategic advantages.
